So how much can you realistically expect to make from this idea? This is the all-important question!

Multiply your Maximum Revenue by your Uptake Percentage to get your best guess income projection. This is your Projected Income figure.

It's reasonable to assume that without any changes to the app, almost everyone who has heard about it will have bought it within the first year.

Calculate your Projected Income.

To make this easier, we've added a Projected Income Calculator in the Tools area.